Digital Project at SOM

Located in Kuwait City, Al Hamra Firdous Tower anchors a commercial complex comprised of offices, a health club, and a high-end shopping mall with theaters and a food court. Reaching 412 metres, the iconic office tower will be the tallest building in Kuwait.

Challenging buildings

Haines continued. ýThe ability to combine disparate design-to-manufacturing systems into one coherent system has been known to produce multiple benefits in a PLM context for several years. Boeing, Toyota and many others, use this software and methodology to control the design-to-manufacture process of rule based aeroplanes and cars retaining design intent throughout, in a very scientific way.

ýBuildings have always challenged design and manufacturing technologies. Industry has been able to responded to that challenge with DP, which is being adopted throughout many AEC supply chains and driven by each playersÝ specific needs.¯ Gary HaneyÝs SOM group in London is working on some of the worldÝs most exciting buildings; the levels of creative innovation being applied are very high. For the first time ever the essence of both the creative process and subsequent analysis and production stages can be unified and retained; this produces an often-surprising but ultimately practical outcome with no loss of design intent.

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