Gives architects and interior designers access to Maxon’s “cinematic rendering technology” directly inside Vectorworks, Revit and Archicad.
Maxon is targeting the volume architectural visualisation market with the commercial launch of Redshift for Vectorworks, alongside a beta release of Redshift for Autodesk Revit. A beta of Redshift for Archicad is set to follow later this year.
Through these native “RedShift for Archviz” plug-ins, Maxon is giving architects and interior designers access to its “cinematic rendering technology”, Redshift, directly inside their BIM authoring tool.
For more advanced visualisation, a single-click workflow allows users to send their scene straight to Cinema 4D, Maxon’s professional 3D animation and rendering software, for enhanced lighting, flythroughs, and simulation.
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The Redshift for Archviz plug-ins enable architects to ‘instantly preview, refine, and produce realistic architectural renderings’, helping to inform design decisions and client presentations.
Users can see changes to their 3D models in real time, with accurate lighting, materials, and environmental effects. They can adjust the time of day, sun position, and sky conditions, control cloud coverage, and furnish interiors and exteriors with a range of ‘high-quality’ assets, including furniture, vehicles, plants, and characters. The plug-ins also support the application of physically accurate materials, from polished concrete and brushed metal to glass, wood, and textiles.
“Maxon’s tools have a rich history in media and entertainment, used by the creative teams behind so many popular Hollywood movies to create Oscar-winning visual effects,” said Nicolas Burtnyk, Maxon’s Executive VP of Rendering. “Now, we’re bringing this same magic to architects and interior designers, helping them translate their vision into cinematic visual experiences worthy of big screens.”
