Future workstation releases will fall under the Dell Pro Max brand, but won’t be explicitly labelled as workstations
Dell has simplified its product portfolio, with the introduction of three new PC categories – Dell for ‘play, school and work’, Dell Pro for ‘professional-grade productivity’ and Dell Pro Max ‘for maximum performance’
The rebranding spells an end to the company’s long-standing Precision workstation brand, which will be replaced by Dell Pro Max. It also signals a move away from the term “workstation”. On Dell’s website “workstation” appears only in fine print, as the company now favours high-performance, professional-grade PC when describing Dell Pro Max.
To those outside of Dell, however, Dell Pro Max PCs are unmistakably workstations. They feature ISV certification and incorporate traditional workstation-class components, including AMD Threadripper Pro processors, Nvidia RTX graphics, high-speed storage, and advanced memory.
Dell has also simplified the product tiers within each of the new PC categories. Starting with the Base level, users can upgrade to the Plus tier for more scalable performance or the Premium tier, which Dell describes as delivering the ultimate in mobility and design.
“We want customers to spend their valuable time thinking about workloads they want to run on a PC, the use cases they’re trying to solve a problem for, not what sub brand, not understanding and figuring out our nomenclature, which at times, has been a bit confusing,” said Jeff Clarke, vice chairman and COO, Dell.
To coincide with this major rebrand, Dell has introduced two new mobile workstations at the base level of its Dell Pro Max brand – the Dell Pro Max 14 and 16. According to Dell, the new laptops add 30% more performance, gen on gen due to some new patented thermal designs, and are built around Intel Core Ultra 9 (Series 2) processors and Nvidia RTX GPUs. Later this year, Dell will add AMD options and introduce the full portfolio with the Plus and Premium tier.
Drilling down into the specs, the 14-inch Dell Pro Max 14 will feature Nvidia RTX 500-class graphics, up to 2 TB of storage, a 72Whr 4-cell battery, and will start at 1.83kg.
The 16-inch Dell Pro Max 16 will feature up to Nvidia RTX 2000 Ada Generation Laptop GPU, up to 4TB of storage, full-size keyboard, a 96Whr 6-cell battery, and will start at 2.20kg.
Both machines feature 6,400MT/s memory, 16:10 aspect Ratio displays up to QHD+ resolution, an 8MP IR camera, Wi-Fi 7, Bluetooth 5.4, and single cable docking.
Dell also gave a taste of what’s to come in Dell Pro Max Desktops. They will be available in micro, slim and tower form factors and offer Nvidia RTX professional graphics and AMD graphics options.
