The subscription yoke
The move to subscription was meant to lower the cost of software and make it easier to manage but for Autodesk customers it hasn’t really turned out that way
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Martyn Day is AEC Magazine’s co-founder and consulting editor and has been writing about design and the business of CAD for close to 30 years. Everyone knows Martyn. He’s always the one asking the CAD software company CEOs the difficult questions. And the one carrying 17 different tech devices in his backpack.