Designviz – Tiziano Fioriti

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Changes to a ceramic floor tiling plan creates a lighting challenge for Italian visualisation specialist Tiziano Fioriti.

The time-saving trickery of a photorealistic visualisation can play an important part in selling a building’s interior.

This project by Tiziano Fioriti is a great example of how lighting can help transform a scene, bringing a design project together in a believable manner.

Produced for Tagina, a specialist ceramics company based in Italy, it was requested that the floor of an existing room be replaced with a different tiling plan.


“The company gave me the shot and the type of structure they wanted. At first I worked on the material in a simple base scene. Tagina creates art ceramics that are pretty complex so I had to test the reflection and diffuse options,” says Mr Fioriti.

The tiles were lightened so all the surrounding artefacts had to be brightened as well, with more direct light through the window adding additional shadows.

“Once I had achieved a satisfying result with the reflections I proceeded to camera-match the shot and model the geometry I needed to cast the shadows of the objects in the scene. The final stages involved working on lighting and rendering settings.”

Mr Fioriti worked with Autodesk 3ds Max, using VRay for the rendering, while Photoshop was used for post-production to “amalgamate” the image.


“Though I prefer to work with Autodesk Maya I really love the camera projection techniques and tools in 3ds Max, for visual effects, it has great resources.”

Mr Fioriti says to achieve realism a digital artist must observe and study reality to find the common aspects with the work. “It’s the only objective way to achieve a good result.”


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